Morphe is a rule-breaking beauty retailer that offers professional-grade makeup at an affordable price. Founded in 2008 among the artists and influencers of LA, Morphe earned its reputation for a bold approach to makeup that honours individuality and self-expression. Today, Morphe continues to inspire creativity with an unparalleled selection of high-performing makeup brushes, shades, and formulas at an incredible value. With everything from dreamy eyeshadow palettes, lush lipglosses, to eye-popping lashes right through to everyday essentials from complexion to eyes, there is something here for every doll, no matter the occasion. Get your brush collection in order with soft bristles that make your makeup glide on like a dream.