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Welcome to our world. We’re PrettyLittleThing; the brand taking over your social media feeds with our killer looks and next-level aesthetic that’ll have you double tapping. We believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment. Our girl knows she can trust in us for everything she needs from the latest trend-led pieces to celebrity inspired looks, to the everyday wardrobe staples and that ultimate party piece. We have gone beyond offering just clothing to become an authority in fashion and beauty in our own right, providing our customer with everything a modern girl needs to to own her own style. We are more than just a brand. We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavoring to build a community of #EveryBODYinPLT. A movement towards body positivity, equality and all round feeling yo’self regardless of body type, race or gender.

Teyana Taylor New York Fashion Week

Sept 2021

We take on NYFW again with PrettyLittleThing x Teyana Taylor.

Molly Mae announced as the creative director of UK and EU

Aug 2021

Molly-Mae Hague announced as the Creative Director of UK and EU.

Teyana Taylor Creative Director

Dec 2020

Teyana Taylor announced as Creative Director.


Nov 2020

We launched Homeware onsite.


June 2020

MENA site is launched.

Paris Showroom Sananas

March 2020

Our Paris showroom opens.

Saweetie Collab - Catwalk Show

Sept 2019

Our Saweetie collab is debuted at NYFW.

Miami Showroom

Aug 2019

We opened our Miami showroom.

Recycled Collection

April 2019

Our first recycled collection launched on site.

LA Office Opens

Feb 2019

The LA office opens on Melrose Ave.

E! Sponsorship

Jan 2018

We started our E! Sponsorship.

PLT Plus Launch

Sept 2017

Launched PLT plus for babes 18-30.

Launched Into France

May 2017

Launched in to France.

Began Stocking Beauty

Nov 2016

Began stocking Beauty Brands.

LA Launch - Kylie Jenner

July 2016

LA launch party hosted by Kylie Jenner.

London Showroom

May 2016

We opened our London showroom.

Australian Site Launched

April 2016

Australian site is launched.

20 Products On Site

March 2012

We launched with 20 products on site.